One of the biggest costs to automotive dealerships is losing employees. According to Automotive News, sales associates stay for two years on average, and 45% of dealerships have an employee rate of 3 years.
When employees leave, it means skilled workers that you’ve spent hours training. It can often feel personal to see someone go and you may worry that customers will leave with them. Not to mention, you have to start the process all over again, training someone new and introducing them to existing customers and other clients.
Protect Your Customer Data:
Customer data is crucial to a successful business. If the risk of losing salespeople makes you uneasy, the best thing to do is to ensure your customer data is stored and easily accessible in a centralized location. There is a risk that a good salesperson will become acquainted with customers and befriend them on social media, store their contact information on their own devices, and leave with that information in hand.
Instead, a healthy system will prevent these situations and allow for better customer service overall. Plus, you’ll receive added peace of mind that all of your customer information is secure.
Train Employees on Systems Easier:
Most trouble with Data Management Systems happens when a dealership switches to a new system or needs to train employees on an old one. Both of these can leave existing employees feeling frustrated and overwhelmed.
Being able to bypass DMS systems with easy-to-read data is a game changer. It helps every aspect of the business, including employee retention. Employees can use it to do their jobs effectively, increase their sales and productivity, and feel more secure in their decision-making.
Clear data visualizations and easy access allow for less friction in training employees on data usage and systems. Authenticom provides the perfect application with DealerVault, allowing a dealership to access global systems in an easy-to-understand way.
Give Sales Teams The Leads They Need:
Every highly productive salesperson at any car dealership has one thing in common: a healthy influx of quality leads. If they are repeatedly given false leads, they may move to another dealership. Good leads are part of the marketing process.
When customers enter their information, they often provide their name, email, address, and phone number. With RecordRecharge, even if they give a faulty name or address, their information can still be verified, ensuring quality leads are provided every time. The benefits include verified emails and phone numbers, increased email deliverability, vehicle ownership verification, and increased profit margins.
If salespeople have the leads they need, they’re more likely to stay—all the more reason to invest in clean, verified data with Authenticom.
Bring the Team Into Decision Making:
Employees want to feel included in business processes. When a dealership manager brings them in on decision-making, they feel valued and are more likely to remain there. When leading a team meeting, calling upon data visualizations the team can assess and collaborate on can effectively make crucial decisions and make everyone feel included.
CarPod allows you to bring your data to life with eye-catching visuals. Enhance your data and help your team understand it easily – bringing you closer together than ever before. Team members can create presentations and share crucial facts when needed.
Overall, employee retention is a serious challenge for car dealerships. Using the right tools with verified data is part of keeping good employees long-term and keeping your information safe if one of your team members does leave. The above benefits are just the beginning; the longer you have ownership and access to your data across the many departments of your business, the easier it will be to keep and train employees. Authenticom is the business behind the automotive business, which helps you take ownership of your data.
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